一個關鍵問題開始的是：如何將影響包裝設計製造，運輸，使用和處置？你可以選擇把重點放在使包輕量，以減少所需的燃料運輸貨物從一個位置到另一個位置（和降低您的運輸成本，在這個過程中，又加）。或者你可以選擇含有較多的包裝回收材料的百分比。這兩個領域帶來重大機遇，但它們可能是相互排斥的，當談到執行。
You don’t have to look green to be green.
Unbleached corrugated cardboard screams, “Green!” but may not be the look you’re going for. No worries—these days it’s easy to design a premium-looking package that is also sustainable. Try using Forest Stewardship Council (FSC) certified paper with an ecofriendly coating. Harmful metallics can now be replaced by environmentally friendly inks that create comparable tones. Do the research and push your design team to explore sustainable ways of achieving the results you’re looking for.
您不必看綠色變成綠色。未漂白瓦楞紙板尖叫道：“綠色！”，但未必是你要去看看的。不用擔心，這些天很容易設計出優質的前瞻性包，這也是可持續的。嘗試使用森林管理委員會（FSC）認證的紙張與環保型塗料。有害金屬色，現在可以改為環保油墨，創造媲美的色調。不要把你的研究和設計隊伍，探索可持續的方式實現的結果，您要尋找的。
Any claims you make must be substantiated.
It’s natural to want to tell consumers what you’re doing. But before you slap a logo on your package, make sure your actions back up your claims. Consumer watch groups are quick to denounce brands they believe are greenwashing or condoning unsustainable practices.
你做的任何索賠必須屬實。是很自然的要告訴消費者你在做什麼。但是在你拍你的包上的標誌，請確保您的行動，回到你的說法。消費者觀察團體譴責品牌很快他們認為漂綠或縱容不可持續的做法。
Paper sourced from a forest that is certified sustainable may qualify to carry a logo from the FSC or the Program for the Endorsement of Forest Certification. These globally recognized symbols indicate to consumers that the packaging materials come from renewable forests whose habitats are actively protected.
紙源自森林是有資格認證的可持續進行標識或由金管會核准程序實現森林認證。這些全球公認的符號表示對消費者的包裝材料來自可再生林木的棲息地都在積極保護。
We strongly advise clients to set up tracking systems to verify that material specifications are being properly executed. An added benefit to tracking is the potential for telling your story to the public. Nokia’s boxes now proudly announce that by reducing its packaging and print materials, the company has saved 100,000 tons of paper and removed 12,000 trucks from the road.
我們強烈建議客戶建立跟踪系統，以確認材料規格被正確執行。另外一個好處是潛在的跟踪你的故事告訴給公眾。諾基亞的盒子現在自豪地宣布，通過減少其包裝和印刷材料，公司節省了10萬噸紙和刪除 12000貨車從道路。
One little specification can make a big difference—for good or bad.
One simple reduction in packaging may have an exceptional impact that translates into less material, less fuel, and less space. On the flip side, specifying some kinds of coatings, such as high-gloss laminates, to be applied over recyclable materials can render them completely unrecyclable.
一個小規格可以有很大的不同，是好還是壞。一個簡單的減少包裝可能有一個特殊的衝擊，轉化為較少的材料，減少燃料，並減少了空間。在另一面，指定某些種類的塗料，如高光澤層板，塗抹了可回收材料，可以使它們完全不能循環再造。
We often recommend that our clients who use corrugated cardboard in their packaging switch from E flute to F flute. Not only is F flute half the size, meaning it requires considerably less material to make, it is more rigid and therefore creates boxes that are more crush resistant.
我們常常建議我們的客戶誰在使用他們的包裝瓦楞紙板開關從 E到F笛笛。不僅是F笛一半大小，這意味著它需要相當少的材料製成，它更僵化，因此造成框更粉碎性。
Puma has gone a step further in minimizing its “paw print”—by eliminating cardboard shoeboxes altogether and replacing them with the Clever Little Bag. According to the shoe manufacturer, this revolutionary move will save substantial amounts of paper, electricity, and water, as well as reduce carbon dioxide output and labor costs.
彪馬公司則更進一步在盡量減少其“掌印”，完全消除紙板鞋盒和更換它們與聰明的小袋子。據鞋製造商，這一革命性的舉措將節省大量的紙張，電力，水，以及減少二氧化碳排放量和勞動力成本。
The person across the aisle may be your best resource.
Given the flurry of business activity around sustainability and corporate responsibility these days, there are likely to be many people within your organization who can share information with you. Has your procurement department done research into finding printers who score high on sustainable practices? Has someone on your legal team analyzed sustainability claims and their risks? And don’t forget corporate communications or government affairs employees—they may have insight into global manufacturing policies and certifications.
坐在我對面的這個人可能是你最好的資源。鑑於亂舞商業活動可持續性問題和企業負責的這些天裡，有很多人可能會在您的組織誰可以共享信息和你在一起。請問您的採購部門進行的研究發現打印機到誰得分高的可持續做法？是否有人對你的法律團隊分析了可持續發展的要求和自己的風險？不要忘了企業傳訊或政府事務的員工，他們可能已經洞察全球製造業的政策和認證。
Recycling and sustainability are not the same thing.
The ultimate goal is to use materials that are renewable and sustainable. Using recycled paper is good, but sourcing materials from a sustainable forest is even better.
回收和可持續發展是不一樣的東西。最終目標是利用材料是可再生和可持續發展。使用再生紙是好的，但採購物料從可持續森林更好。
Although plastic clamshell packaging may be labeled recyclable, the vast majority of clamshells still wind up in landfills because most sorting facilities are unable to distinguish between clamshells made of PET and those made of PVC plastic. Amazon.com has taken the lead in offering customers alternatives to the difficult-to-open clamshells through its Frustration-Free Packaging initiative for products sold on its website.
雖然塑料吸塑包裝可能被標記為可回收，蛤殼絕大多數仍然在堆填區的風，因為大多數排序設施無法區分蛤殼製成的PET和PVC塑料製成的。 Amazon.com已經率先在向客戶提供替代辦法難以打開蛤殼通過其挫折，免費包裝的倡議，為在其網站上銷售的產品。
One of the most powerful sustainability moves you can make is reclaiming packaging materials at the point of purchase. Make it a part of your retail policy to request that consumers leave packaging behind. They have less to carry home from the store, you get the packaging back to be reused, and recycling isn’t left to chance.
其中最強大的可持續性舉措，你可以是回收的包裝材料在點購買。讓它成為您的零售部分的政策要求，給消費者的包裝落後。他們少從商店帶回家，回到你的包裝可以重複使用，回收不僥倖心理。
Wrapping it up
Acting responsibly toward the planet and its inhabitants isn’t just the right thing to do, it’s fast becoming a requisite for doing business in today’s global marketplace. Governments legislate it, consumers demand it, and watch groups aggressively monitor corporate behavior around it.
結束工作負責任對這個星球和它的居民不僅是正確的事情，它迅速成為開展業務的必要在今天的全球市場。政府立法的，消費者的需求它，並觀察團體積極監督公司的行為解決它。
Packaging is an ideal vehicle to showcase and promote your brand’s commitment to sustainability. In many cases, the package consumers hold in their hands is the one touchpoint where they can see a company’s sustainability policies in action. Be aggressive in pushing for sustainable design: Mandate it within your corporation, require it of your business partners, and insist on it in the products you buy.
包裝是一種理想的車輛展示和推廣你的品牌可持續發展的承諾。在許多情況下，包消費者在他們手中是一個接觸點在那裡他們可以看到一個公司的可持續發展政策的行動。要積極推動可持續設計：它在你的授權公司，要求其對您的業務夥伴，並堅持它在你的產品購買。
Listen to Brad Scott break down the key steps to designing ecofriendly packaging:
(7:29 minutes/8.6 Mb)
Nike Grind gives used athletic shoes a second life: To date, some 25 million pairs have been collected, ground up, and turned into surfaces for playing fields.(0:46 minutes)
Nokia offers products without a charger for customers who already have one, avoiding unnecessary energy use on manufacturing and shipping. Nokia’s packaging is 95 percent paper-based, and the company is increasing the amount of recycled plastics only when plastics are necessary.
Using F flute (top) corrugated cardboard instead of E flute (bottom) can save considerable material and create boxes that are more crush resistant.
Puma’s Clever Little Bag replaces the cardboard shoebox with a reusable bag. This innovative system builds efficiencies into manufacturing and distribution by decreasing the amount of raw materials and energy used, reducing the amount of weight transported, and eliminating the need for extra carrier bags.
