As we approach the close of 2010, Packaging Magazine predicts some of the trends and changes facing the industry for 2011.
1) Importance of design: As the part that communicates directly with the consumer, the importance of design should never be underestimated. Understanding the market and understanding the customer you are trying to attract is a key.
2) Life cycle analysis: Demand is increasing for manufacturers to consider environmentally friendly practices for every facet of their operation. Energy saving, water saving, material reduction, recyclability are just a few of the considerations involved with a LCA.
3) The robotic age: Automated technology is improving all the time and with post-GFC companies’ alert to methods of lowering costs while upping production, robots are becoming an increasingly familiar feature in the packaging process.
4) Digital printing: Individual customization, shorter production runs, flexibility and rapid turnaround are just a few of the benefits of digital printing. Digital printing has been gathering momentum for a few years and 2011 will see in an increase in versatility and application.
5) Shrinking packaging: less is more in packaging, with thinning, lightening and generally reducing of packaging materials.
6) Labeling revolution: An overhaul of food labeling policy will take place in 2011, which will probably result in dramatic changes to the labeling process.
7) RFID tagging: tracking products across the supply chain is taking off in a big way. It provides security and authenticity and will become a common feature of the labeling of products.
8) Portion size: Consumers are demanding a great choice when it comes to portion size – the packaging industry will need to be flexible enough to adapt to these changes.
9) Disposability and recyclability: With a number of new bio-plastics and paperboard products appearing on the market and an increasing push for glass bottles, 2011 will see a great drive towards biodegradable and recyclable packaging products.
10) Customization: Companies are beginning to ask more of packaging manufacturers, particularly for unique, customized designs.
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